It’s inspiring to read about the the exciting new business methods coming through from the aftermath of major economic changes. For instance, shared-value concepts highlighted by Michael Porter and Mark Kramer at the Harvard Business School (Creating Shared Value, HBR, Jan 2011).
Terms such as ‘shared value’, ‘social return on investment’ and ‘socially networked economy’ are now heard throughout boardrooms, and management is under increasing pressure to adapt to thrive. These are emerging trends and techniques, though – and it’s not easy to find the place to get the ‘easy to apply’ know-how and ‘here’s how’ version for a SME business owner or manager.
All the same, the pressure is on. Large global corporations across most sectors are making operational changes based on sustainability principles and finding efficiencies that are markedly improving performance. They are now applying huge pressure to their supply chains to ‘fall into line’. In short, this ‘train has left the station’. SME owners need to get up to speed – now.
I’m very pleased therefore - with my colleagues Grant Young from Zumio and Allison Heller, Urban Affect - to be presenting a new workshop that incorporates these important new trends AND the how-to’s; many business owners are ’getting’ that we need to do things differently – few, though feel sure of the ‘how’ – this workshop fills that gap.
Participants will gain insights into:
- the growing trends around social media
- changing consumer values, and value-perception shifts
- shared-value approaches
- collaborative supply chain models, and more.
But most importantly, they will have an opportunity to explore how these apply to their own business.
ONE OR TWO DAYS, IT’S UP TO YOU (March 28/9, Sydney)
Attendees will work through these issues in a very hands-on, practical way. We’re offering the option of a one-day workshop or a two-day package:
- Day one identifies – in new, positive ways – what’s driving the changes in today’s business environment, and a ‘top-line’ of how these apply to participants’ businesses;
- Day 2 is optional, focusing on how participants can directly apply the principles and revelations of Day 1 – to their own business.
TAILORED TO PARTICIPANT NEEDS
Workshop content will be tailored to participants’ particular interests. Registrants will be contacted by phone – for a “getting-to-know-you” conversation prior to the workshop – in order to ascertain their interests and own business circumstances.
REGISTRATIONS NOW OPEN
We’re really excited about the workshop and would appreciate you forwarding this to friends, colleagues and associates who may be interested in attending.
More information can be found in the attached flyer, or on the event registration page: http://zum.io/stepup
If you have any comments or questions about the workshop program, we’d love to hear from you.